Dental Top Doc Legends
Who The Heck Are You Two Bald Guys?
People have been asking us that ever since we joined forces in 2009. We’re Dr. Marc Kossmann, the entrepreneurial psychologist, and Charlie Seymour Jr, the video-crazed MBA marketer. Together we are Personal Success Marketing with (we’ve really lost count) about 57 websites, hundreds of videos, consulting and coaching clients in the US and Canada, and a #1 Amazon.com Best Selling Book.
Using the same system we teach here, we rocketed our own recognition online and can do the same thing for you. And hey: as a test, Google "Dr. Marc Kossmann" or "Charlie Seymour Jr" or just “Dr. Marc and Charlie” to see what you find out!
It’s a system designed to do three things. In order to be successful online, you need to:
- Get Found
- Engage with your audience, with those interested in what you have
- Follow Up and Build Relationships
Sounds simple, right? Well, it is… but it takes a lot of work!
The System is designed dental professionals but it really works for anyone who has a business and needs to get found online. After all, 97% of people now search online before doing business with a local company or practice. Can your prospective patients find YOU?!!
Even if you are #1 on Page 1 of the search results Google presents when someone searches for you, there are still at least 9 others (9 other COMPETITORS) on that page (to say nothing about the ads that may be listed there too).
But when you DOMINATE… when you have 4, 5, 6, or more of the 10 "organic" results when someone finds you in Google – and when some of those are VIDEO, which is THE most captivating medium around – THEN you will attract your Ideal Patients to you. THEN you will be a Celebrated Expert who dominates your niche. THEN your marketing will work for you. Hey… if ANY of this is new to you, please keep reading: we'll lay out our System in the basics on THIS page and in great detail in the rest of this website.
We're so glad you asked! Here's a simple test: Google your own name and look at the results. Now Google "Dr. Marc and Charlie," "Charlie Seymour Jr," or "Dr. Marc Kossmann." Do YOU dominate the search results? Do WE? Which would you rather have: your results or ours? And if WE can do it, we can show you how YOU can do it!
Assess – Where are you Right Now? Where do you or your practice show up on the Internet? What keywords can be used to find you? How much of the content that is found when searching for you do you own and control (vs. other people owning it: if someone else owns it (like a Healthgrades or FindADentist), you do NOT control the message).
Learn More Here: http://ExpertMarketingAcademy.com/ema/assess/
Define – Once you know where you are, it’s important to discover three things:
- Who are your Ideal Patients
- What message do you want to deliver about yourself to each group as you niche your comments to specific groups
- By when do you want to be a Celebrated Expert online – the sooner you need this accomplished, the more resources you have to employ now
Learn More Here: http://ExpertMarketingAcademy.com/ema/define-webinar-info/
Create – Once you know WHERE you are and WHAT you will say to each niched group, it’s time to create content to do that for you. We recommend these steps in this order:
- 1. Article Marketing
- 2. Your Website
- 3. Video Marketing
- 4. Audio Marketing
- 5. Social Media
- 6. Webinar Marketing
- 7. Information Products
- 8. Effective Sales Funnels
- 9. Best Selling Author Status
Learn More Here: http://ExpertMarketingAcademy.com/ema/create/
Monitor – At least monthly, you need to monitor your online presence, your progress, your results on Google and the other search engines. Oh, sure… it would be nice to go to the gym, get really buff, and then never have to go again, but life isn’t like that. Nor is your life online like that. You need to monitor and take corrective steps as needed.
Learn More Here: http://ExpertMarketingAcademy.com/ema/monitor/
- Develop A Powerful Online Brand
- Dominate Search Results
- Communicate Your Narrative, Your Story
- Project Your Expert Image
- Shield Your Online Reputation
We create a LOT of video! Sometimes they are mini-commercials for an audio podcast or text blog. Sometimes they are question-and-answer videos to help attract prospects to one of our clients. Sometimes they are silly, funny, or weird just to get attention.
Want so see some?
Learn More Here: http://CreateYourOwnLegendNow.com/success/video-portfolio/
The short answer is YES. You will see several connected with this website. We do A LOT of them and always appear “on camera” when we do (though you do NOT have to appear on camera for yours). We believe in the saying: “Always have some place to invite them to.” A webinar (an online seminar) is a GREAT place to do that. Ask us about them.
Again… the short answer is YES. We’ll show you how we did it with our #1 Amazon.com book, Hey, You… Don’t Stand Out – Get Out! We wrote the book and took it to #1 on Amazon.com in the entrepreneurial category in under 91 days – ask us to show you how to do it too!
Ahhhhh… you've been paying attention. Sweet!
We use email marketing once we build your list of prospects and patients, mobile marketing (text marketing directly to smartphones), direct mail (even with all the chatter about the post office closing, direct mail is a POWERFUL medium of delivery when done correctly), and when all of these are COMBINED: Powwww! You will hit the moving target that your prospects and patients have become.
You need to Get Found first – and that's what these can do for you!
- Done For You – we do all the work and you get all the results. OK, so our time is short and we can't work with LOTS of people this way, but for the person with the means and motivation, we're ready to roll up our sleeves and get started.
- Guidance Along The Path through coaching and mastermind groups. When YOU want to do some of the work but need a helping hand and some good ol' advice, this is the level for you.
- Do It Yourself courses and products. That's what the Expert Marketing Academy part of Dental Top Doc Legends is all about – the courses and products that you can take and create your own legend now!
MBS is Marketing Business Systems: If you need your videos, audio podcasts, and articles put to work for you, this is a done-for-you service to syndicate your content throughout the Internet. No need for YOU to spend all the money to build all the systems that give you genuine power in today's marketing – we've already done that. No need for YOU to learn how to use the biggest automated systems, we've already done it. You only "rent" part of our time (and use all of our knowledge) with these multimillion dollar systems: we do all the work, you get all the traffic.
Learn More Here: http://ExpertMarketingAcademy.com/ema/mbs/
- How To Get Found, Engage, and Follow Up And Build Relationships While You Sleep
- Video Marketing: It's Easier Than You Think To Explode Your Marketing Success On Autopilot
- How To Use Video To Make You A Dental Superstar – The Ultimate Professional's Guide To Success Through Video
- Marketing The PersonalSuccess Way: Superbowl Commercials Do NOT Work For You!
- Building Personality In Your Marketing: Sell Yourself FIRST To Make More Money
- Selling The Dental Professional: You Are NOT A Bar Of Soap And Need To Market Differently!
- How To Rescue Your Reputation After An Online Attack
- How To Turn A Dii (Disastrous Internet Identity) Into Your Personal Legend Through Video And Print
- Create Your Own Legend Now – How A Medieval Blacksmith's Son Can Teach You To Triumph After Facing Your Dragon
- Hey, You… Don't Stand Out – Get Out! How To Build Your Marketing Message For Maximum Profit!
- Hacking Your Way Out Of The Internet Jungle: The Universe Model Of Success Online
- Make The Shift: From Entrepreneur to Infopreneur On Steroids
- Build It To Sell It: Taking Yourself OUT Of The Moat Of Your Business To Increase Profits Now And In The Future
- Maximillion, Max, And Your Personal Summit: Lessons We Learn From Slaying The Dragon And Keeping Our Eye On Our Goals
- Amazon.com Best Seller In Under 91 Days – How To Write, Publish, and Market Your Book To Get You Noticed!
- PowerIntroductions: Choosing Your Words So People Remember You AFTER A Meeting
- Say It So They Buy It: What You Need To Say In Video And Print To Rocket Your Profits
- Masterminding: How To Build Your Personal Board Of Advisors To Zoom Your Profits To The Top
- LinkedIn Strategies To Explode Your Inner Circle And Make You Money
- Multiplying Your Efforts Through Outsourcing: The 21st Century Way To Get More Done And Make More Money
- Customer Service: Are You Selling Effectively Or Destroying Your Marketing Success?
You get the idea!
OK… so enough from us – here's what some other people have said about us, our speaking, our System, our #1 Amazon.com best selling book, and more.
"The man is brilliant…"
“I just heard Charlie Seymour Jr give an AMAZING talk. The man is brilliant, he’s a marketer; if you need help getting your business to the next level, you call him.” “If you're tired of simply trading hours for dollars, if you're dismayed that you haven't yet started your 'dream' business, or if your dream business is not a dream at all, it's just a job with a smaller paycheck than you once had, then you're going to love this book. The authors share some great wisdom and advice all weaved through a fun and entertaining story!”
"Too Good To Be True?"
“Everything I had heard about Charlie Seymour Jr. seemed too good to be true. As I've learned from him, I've come to realize he knows what he's talking about. More importantly, he practices what he preaches!
“Now Charlie has teamed up with Dr. Marc Kossmann to share real-world business lessons for mid-career, mid-life professionals. Especially those who provide a service to their customers such as personal trainers, dentists, doctors, accountants, designers and chiropractors.”
Canton, OH USA
"I walked away feeling energized and the positive feeling continued throughout the day"
I just wanted to take a moment to reach out to both of you and let you know how much I enjoyed yesterday’s meeting. I walked away feeling energized and the positive feeling continued throughout the day (I also picked up two new clients, which helped). Thank you both for doing such a terrific job. I posted some comments on the Meetup site and I’ve signed up for next month also.
Fiona Middleton, MSM
"This charming, fun and easy to read book is truly a gem!"
“Wow! Thanks to Charlie and Dr. Marc I have had a glimpse of the summit and I am psyched! They have provided me with a map. I am ready to fight my dragon. I am learning the importance of knowing and sharing my own legend. I am confident that with the guidance of the map drawn by Charlie and Dr. Marc and by using the tools found both in this book and on the PersonalSuccess Marketing website, I will find my way out of the Online Jungle, climb past the Plateau, and reach the Summit of my DreamDestination!”
"Fast-moving, entertaining book"
"This fast-moving, entertaining book shows you how to break loose from the past, improve your performance, and boost your income."
Best-Selling Author of Goals and 26 other best-selling books
"Dr. Marc and Charlie show you how"
"Rainmakers get off their TimeTrap Plateau headed for their personal summits. Dr. Marc and Charlie show you how to do that."
Jeffrey J. Fox
Best-Selling Author of How To Be A Fierce Competitor and How To Become A Rainmaker
"This book is an easy read and is jammed with good ideas to improve businesses for all professionals."
"Charlie is a devoted Glazer-Kennedy Insider's Circle student who puts our teachings into practice. This book shows you how to Get Out from the crowd and use Information Products to build a well-oiled business. He has attended more GKIC-Philly meetings than any other member, and it's clear he's learned a lot. This book is an easy read and is jammed with good ideas to improve businesses for all professionals."
Dan S. Kennedy
"MUST READ! … Look Out!"
"MUST READ! When a clinical psychologist who is an entrepreneur and an MBA marketer who is an infopreneur join forces – Look Out! Dr. Marc Kossmann and Charlie Seymour Jr have written a fun book loaded with great marketing tips. They studied authors such as Jeffrey Gitomer, Seth Godin, Ken Blanchard, and my personal favorite, someone whom I worked with for 3 years to help build his brand and multi-million-dollar empire, T. Harv Eker."
Stefanie Hartman, TV Personality, Publisher, ‘Revenue Marketer to the Stars’
"…written by two of today's most intelligent thought leaders. Ignore this advice at your own peril!"
“The inspiring business concepts, marketing skills, and unflappable energy Charlie and Dr. Marc have crammed into every page of this book proves that anyone, given the right resources, support and optimism, can achieve beyond their wildest dreams. Charlie and Dr. Marc have infused a tremendous spirit of authenticity into every word. Going way beyond mere platitudes about 'how to make money', Charlie and Marc have stepped foot, brain and soul into uncharted territory—teaching readers not only what to do, but the exact steps for how to do it. Personal Internet marketing is still in its infancy. Now we have social media marketing, and who knows what new technology is around the corner. We live in a world crowded with people, overrun by chatter, overflowing with indiscernible noise. It's wonderful to know there is an oasis in the center of the chaos…and that oasis is this fantastic book, written by two of today's most intelligent thought leaders. Ignore this advice at your own peril!”
"Through their story-telling you'll see ways to Get Out of the center of your business"
"Dr. Marc and Charlie loved my The Millionaire Maker's Guide To Creating A Cash Machine For Life and use a few of their own great techniques in this book. Through their story-telling you'll see ways to Get Out of the center of your business or practice, conquer the Online Jungle, and head for the summit of your career."
Loral Langemeier, CEO/Founder of Live Out Loud, Best-Selling author of the Millionaire Maker 3-book series and Put More Cash In Your Pocket.
"…get Charlie's and Marc's new book – and don't get ageeta: these guys know what they're doing!"
"When I started the marketing of my book "Gravy Wars: South Philly Foods, Feuds & Attytudes," I turned to Charlie Seymour Jr for advice about Social Media Marketing. He was generous with his time and specific in his suggestions. As passionate as I am about food, family, and friendships, Charlie is passionate about marketing, Internet list building, and using Facebook to improve your sales: his advice was right on target. His new book presents his "Universe Model of Social Media Marketing" as the "20" in his 40/20/40 System that he and Dr. Marc Kossmann have created. If you want to USE the Internet and not feel trapped in the Online Jungle, get Charlie and Marc's new book – and don't get ageeta: these guys know what they're doing!"
"Anyone interested in breaking out of the mold should buy this book now!"
“These authors are creative and energetic which undoubtedly comes through in this fun new book. Anyone interested in breaking out of the mold should buy this book now!”
Author of LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products
"How many more years, days, minutes are you willing to give up at the "job" ? There is a way out. Read the book"
"Started reading Hey, You… Don't Stand Out- Get Out! by Charlie Seymour Jr and Dr. Marc Kossmann in the parking lot, then when I got to the office – I found a reason to read 3/4 of it while waiting on a delivery for a client. EASY and well-written read that entertains while bringing the points home. Yes, it is a new map to get out of the TimeTrap Plateau. We focus on the money, but not on the TIME, which is limited and the most valuable. How many more years, days, minutes are you willing to give up at the "job" ? There is a way out. Read the book…"
Carol Mack Warner
"There's the HARD WAY, or there's Dr. Marc & Charlie's way"
"I realized the need to get an online presence to launch a web-based business, and was busy researching how to do it. I already had an abortive attempt at jumping into a website with a mediocre hosting company, was researching other hosts and how to create a better website, and realized I needed to learn more about blogging, podcasting, SEO, online sales… I think you get the picture.
"The moral of this particular story is that you can spend (read: waste) a lot of time teaching yourself these skills (the hard way) or just let Dr. Marc and Charlie be your guide and get you up and running fast, since they've already done it. Heck, MASTERED IT! I would have voted for the second way, except I hadn't met Charlie soon enough. I'm a smart enough guy to have learned a lesson here – I'm letting them coach me so I can spend my time DOING instead of learning. Goodbye, plateau!"
Steven J Schwartz, DDS
"Brilliant Marketing Ideas… Charlie Seymour Jr is your guy."
As always you crammed more wisdom, advice, and just brilliant marketing ideas into an hour than just about anyone I know… if you want to pick the brain of a very, very, very smart man, Charlie Seymour Jr is your guy."
Michael M. Capuzzi
Chapter Director for
Dan Kennedy and Bill Glazer's GKIC-Philly Chapter
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