Expert Marketing Academy
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Use Our Dental Top Doc Legends System with
Video, Audio, and Print
Learn More About Our Four Phase System
What you will read below describes our Dental Top Doc Legends System and shows you Do-It-Yourself tools and services. Since our work is spread over 57 websites (a technique whose power we can discuss with you later), some of the links take you off this website to see videos or to sign up for additional services. Follow those links.
Your patients are all over the Internet, searching before doing business with people. But the negative side: it’s the wild, wild west out there with gunslingers just looking for people to trash with their blogs and online reviews. Are you being sued in the court of public opinion and you don’t even know it?
QUESTION: with 97% of all consumers now using the Internet when researching products or services in their local area and 55% of all local searches being done with intent to buy, what do YOU look like when people Google you?
How do you find out what you look like? That’s what our Assess Phase is all about. Learn how we deliver your personal 9-Page, Business-X-ray report to you as a printed document and on a personal web page. Click this link to learn more:
What IS your ideal Internet identity? What do you want people to find when they search for you online? This is where we paint a very clear picture of what your 10,000-hour niche (your specialty, your expertise) is and your unique approach to it. This is where we create the blueprint for the details that need to emerge. You can't succeed if you are all things to all people, so you learn how to focus your message to attract more patients.
Just as you wouldn’t head out on a trip and have NO idea where you were going, so we must use the information from the Assess phase to know from where your journey begins. What we see is prologue for the work needed to define you online.
So… we define exactly what you want to look like online, and pinpoint your Ideal Patients. Then, using all of this as your blueprint for success, we set out to use the rest of this system to attract patients to you, the way a magnet attracts metal. Click this link to learn more:
Here is the heart of the process. Once we have assessed what you look like online and then clearly defined your goals for how you want to present yourself, it’s time to Create. How do you do that? You create content about you using video, audio, and print to maximize your online impact.
Here we show you how to set up your media platforms and begin to generate content. It is this content, following the blueprint created in the Define phase, that puts your story out on the Internet for people to discover and explore.
There are nine steps to this process, and we recommend this order:
- Article Marketing
- Your Website
- Video Marketing
- Audio Podcast Show
- Social Media Marketing
- Webinar Marketing
- Information Products
- Effective Sales Funnels
- Best Selling Author Status
It’s a system with Step-by-Step instructions to guide you. Click this link to learn more:
It’s important to stay alert to what is being said about you online. You need to know what patients see about you online AND you need to be sure that no damaging, negative materials surface to destroy your Internet identity. (We’ll save for another time the discussion about how a Disastrous Internet Identity can destroy your practice – just know how important this Monitor phase is.)
Now that you’ve been through our whole System, know how important it is to ASSESS where you are and what you look like online, DEFINE what you want to look like online and determine your timetable for getting there, and then CREATE all the content to populate the most important locations online, we construct a series of automated-monitoring systems. These are designed (on a monthly basis) to:
- Monitor your online reputation
- Monitor the success of your marketing
- Collect relevant information for new content creation
- Monitor the activities of your best patients for relationship building
- Monitor the activities of your competitors to maintain your position
Click this link to learn more:
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