Personal Branding

People confuse having a website for their dental practice and having a powerful-online profile.

Your website will be your base of operations and it will be chock-full of video, audio, and print. It will be the center of your online universe, and all information you place on social media sites will point toward your website.

But it’s only ONE part of an online reputation management system.

Even though video is King Of The Internet right now, most of your work online will still be print based. As a matter of fact, all of your audio and video content will need a written description so search engines can find it. Search engines can’t read video (at least not accurately), so they use the written word to categorize the clip.

So, if you want to achieve Personal Branding Success…

Use Video, Audio, and Print to establish your Personal Brand
Using all three media types will grab a search engine’s attention fast. Use the following formula every time you post and then watch your rankings grow!

• Use audio to instruct people on good dental hygiene
• Create a brief video letting patients know what to expect from the audio file (think of it as a commercial, telling people why to listen)
• Write a keyword-heavy description of the audio file
• Post all three on your website in one blog post

Play up your Good Points
Once your website is established, concentrate on what you can offer potential patients. Get different opinions on this point – sometimes it’s hard to look at yourself objectively.

• Give a short synopsis of your education and work experience
• Tell the readers why that experience makes you the best choice to solve their problem (the reason they are searching)
• Get some testimonials and post them on your website (video is best, print is fine – just be sure to list their name and city, if they will let you: these must be real and SEEM real to the reader)
• Use Twitter and Facebook to highlight your training
• Create an outline about yourself that includes video, audio, and text

Create an Information Product
Use a digital recorder to capture interviews, speeches, you talking to yourself in the car…you name it. Once you do, you’ll publish it on your website so people can download it as an information product (a book, a CD, an MP3 audio are all examples of information products). Anything can be turned into an information product. The sky’s the limit!

• Capture on video and audio every presentation you deliver to your local service clubs
• Publish that recorded information with video, separate audio MP3, and text describing it
• Tell people on social media sites like Twitter and Facebook what you’re doing and then lead them to your website where the information is for sale
• Use an autoresponder to deliver your product and to stay in touch with those who have interest in you.

Sound like fun? It is, and it can really free up your schedule so you can have more time to relax, spend time with your family, and refresh your spirit.

Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Entrepreneurial psychologist Dr. Marc Kossmann and video-crazed MBA marketer Charlie Seymour Jr specialize in helping dentists grow their practices as detailed on their Dental Top Doc Legends website (http://DentalTopDocLegends.com). Their online recognition skyrocketed with the launch of their #1 Amazon.com Best Selling Book in 2010 and the four Phases of their Dental Top Doc Legends System.

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Dental Professionals – 3 Steps To Personal Branding Success

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Personal Branding