Use Video Online
You keep hearing that you need to use video online, but:
-
- You want to spend time with your family, but if you cancel a few appointments so you have more time, you can’t pay the rent.
- You want to bang a golf ball around, but if you leave the office early, your daughter will have to go without those new tennis shoes she wants.
- You want to stop just being paid one hourly fee for every hour you put in (and REALLY want to get paid more than insurance will reimburse you), so there HAS to be a better way, right>
Read more on Dental Professionals – Use Video To Make The Shift From Service To Product…
Personal Branding
People confuse having a website for their dental practice and having a powerful-online profile.
Your website will be your base of operations and it will be chock-full of video, audio, and print. It will be the center of your online universe, and all information you place on social media sites will point toward your website.
Read more on Dental Professionals – 3 Steps To Personal Branding Success…
Dental Practice Marketing
Don’t think a personal branding campaign using video will do you or your practice any good? Don't think it will help your dental practice marketing?
Think again.
Read more on Dental Practice Marketing – Use Video To Pump Up Your Online Identity…
Steal Your Online Identity
-
= How would you like to get a phone call from your mom scolding you about something you said on Facebook when you don’t even have a Facebook account? (You SHOULD have one, but assume for the moment that you don’t.)
= How would you like to open your email, only to discover it was full of replies to your Craigslist ad for an “evening out” experience, but you never placed the ad?
= Worse yet, how would you like to read how your dental practice is under investigation by the American Dental Association for ethics violations, when you know your reputation is spotless?
Read more on Dental Professionals – Did Someone Steal Your Online Identity?…
Online Complaint
No doubt you’ve read a lot lately about online reputations, but you’re still a little fuzzy on the whole concept.
Can a negative reputation online (a Disastrous Internet Identity) really ruin your practice? Isn’t it more about retail stores and celebrities who are too quick to Tweet?
Your Online Reputation Management Is The New Currency For 2012 And Beyond
There are a handful of people who DON’T have to worry about their online reputation:
-
- the independently wealthy
- retired folks, and
- those whose services are in demand no matter what.
Most people fall outside those categories and definitely SHOULD worry about their online reputations and they should monitor if they ever get an online complaint.
If you still need to bring in money to pay the rent and feed the kids, then what people say about you has a direct affect on your earning capabilities. You need to take action TODAY to make sure your reputation remains spotless, especially now that 97% of people go online before deciding which local practice they’ll do business with.
This is especially true if your practice is under your personal name.
Read more on Dental Professionals – How Will You Handle An Online Complaint?…
Dental Practice Marketing
Road trip without a plan? No way. Make a cake without a recipe? Forget about it. Build a house without a blueprint – only if you’re rich and foolish (no one else will give you money to do that!)
Read more on Dental Practice Marketing – Start With A Roadmap And THEN Use Social Media…
These days, more and more dental professionals are getting online, but the idea is not to get there first with just any idea (and then change it later).
You want to develop your online brand carefully and methodically to make sure it’s viewed as dependable and consistent. Don’t just jump at anything simply to “get on the Internet.”
Read more on Dental Practice Marketing – Choose A Marketing Brand And Stick To It…
Strong Internet Identity
Chances are you won’t waltz up to some stranger and ask her to handle your finances. You probably won’t cold call a podiatrist and ask him to take a look at some weird thing that’s growing on your toe. Chances are you won’t open the phone book, close your eyes, and pick a lawyer by chance.
Read more on Dental Professional – Establish A Strong Internet Identity Through Video…
Use Video Marketing
Dental professionals like you need to understand how to manage your personal brand, your image, what YOU and OTHERS say about you.
In this highly competitive world, just standing out from a crowd of your peers is not enough. You need to GET OUT of that crowd altogether and start your own crowd.
Read more on Dental Professionals – Use Video Marketing To Define Your Niche…
Disastrous Internet Identity
What IS a Disastrous Internet Identity (and How Do You Get Rid Of It?)
-
If you spent half your waking hours at NastyFrenchGirls.com… you could have a Disastrous Internet Identity.
Read more on Dental Professionals – You Must Avoid A Disastrous Internet Identity (Dii)…
Video Marketing
Tired of people NOT finding you online? Ever wonder why the dental practice down the street seems to have its parking lot full when your patient schedule has room for 50% more patients? Still think that Yellow Pages, weekly ads in the local paper, or even "word of mouth" advertising will work for you the way you've done it for the past 10 years?
Read more on Video Marketing – How To Use Video To Power Your Dental Practice…
Protect Your Online Reputation
What’s one thing to be said about negative comments online: A Dii Is Hard To Get Rid Of Once The Stink Has Sunk In
You’ve heard time and again that a strong Internet identity is key if you want to keep your dental practice healthy. Hope you’re not tired of hearing about it yet, cause here’s another installment. This one’s a doozy.
Read more on Dental Practice Marketing – Protect Your Online Reputation…
Dental Practice Marketing
What is branding? Is it all about copyrighted logos and signature colors? Stationery and signage outside the office? What is on the walls inside the office and what brochures you hand out?
Read more on Dental Practice Marketing – Establish Your Brand Identity Through Video…
Dental Practice Marketing
Video is the go-to tool for the dental professional who wishes to establish an online identity and strong personal brand. And when you're thinking about your Dental Practice Marketing, video should be a hot tool for you.
Read more on Dental Practice Marketing – Use Video To Your Profitable Advantage…
Video For Dentists
You know that video can be a powerful ally when marketing your dental practice, but video’s strength goes far beyond that. It can help your practice grow and create new income streams.
Read more on Dentists – Harness The Power Of Video To Profit Your Dental Practice…
Dental Practice Online Marketing
The Worldwide Economic Meltdown of 2008 – 2012 has taken its toll.
It seems every day you hear about more businesses that have gone under – Borders, Circuit City, and Blockbuster and Hollywood Video to name just a few.
Read more on Dental Practice Online Marketing – A Website Is Only Your First Line Of Defense…
Dental Practice Online Marketing
“Glass, china, and reputation are easily cracked, and never well mended.” Benjamin Franklin
Seems like old Ben had the idea of a Disastrous Internet Identity (Dii) even back in the day.
Read more on Dental Practice Online Marketing – Beware The Dreaded Disastrous Internet Identity…
Does Anyone Know You Exist
What’s the old story about a tree falling in the woods when no one is there – is a sound really made? And what about YOU – If your practice isn’t found online, do you exist? Does Anyone Know You Exist?
Dental Professional
Extract that negative online profile and replace it with one you choose, one which YOU control.
That’s right! You’re in control of your own reputation, not the general public. YOU are the Dental Professional and this is now as much a part of your practice as drilling and filling. (People in theater often call it "getting butts in the seats" and let's face it: that's true for you too!)
Read more on Dental Professional – Extract That Rotten Online Reputation…
Dental Online Reputation
A huge percentage of the world’s population is online these days, and they’re freely expressing their opinions on sites like YouTube, Twitter, HealthGrades, and Yelp, to name just a few.
Read more on Dental Online Reputation – How Can Dentists Protect Their Assets?…
Online Reputation Management
If you’re lucky, you’ll never notice a downturn in your dental practice. If you’re lucky, you’ll never have a disgruntled patient who decides to badmouth you all over the Internet. If you’re lucky, you’ll always be fully booked with little room for new patients.
Read more on Dental Professionals – Are You Practicing Dental Online Reputation Management?…
It’s easy to get rid of things you’ve posted on your own website – you just click “delete” and it’s gone from your site or blog.
But what about all those comments you posted on epicurious.com, or MLB.com, or BBC.com? Who will remove those little nuggets so patients or competitors don’t get the chance to read them?
Read more on Dental Online Reputation Management – Opinions Can Come Back To Bite You…
Online Reputation
Your Online Reputation is just as important is your real-world reputation, perhaps more so. While your real-world rep is probably limited to a 50-mile radius of your dental practice, your online reputation has the potential to go global.
Something is wrong with your dental practice reputation but you can’t put your finger on what it is.
Maybe you’re noticing a downturn in patient appointments, or there are fewer people calling for that first visit, or maybe you’re experiencing a lack of referrals. You’re at a loss to explain it.
Read more on Dental Practice Reputation Management – Protect Your Online Reputation…
Welcome To Dental Top Doc Legends!
Before we tell you about this website and a little bit about us, let's ask you some questions (since the website is all about YOU):
Read more on Welcome To Dental Top Doc Legends…
