Personal Branding
People confuse having a website for their dental practice and having a powerful-online profile.
Your website will be your base of operations and it will be chock-full of video, audio, and print. It will be the center of your online universe, and all information you place on social media sites will point toward your website.
Read more on Dental Professionals – 3 Steps To Personal Branding Success…
Dental Practice Marketing
Don’t think a personal branding campaign using video will do you or your practice any good? Don't think it will help your dental practice marketing?
Think again.
Read more on Dental Practice Marketing – Use Video To Pump Up Your Online Identity…
Steal Your Online Identity
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= How would you like to get a phone call from your mom scolding you about something you said on Facebook when you don’t even have a Facebook account? (You SHOULD have one, but assume for the moment that you don’t.)
= How would you like to open your email, only to discover it was full of replies to your Craigslist ad for an “evening out” experience, but you never placed the ad?
= Worse yet, how would you like to read how your dental practice is under investigation by the American Dental Association for ethics violations, when you know your reputation is spotless?
Read more on Dental Professionals – Did Someone Steal Your Online Identity?…
Strong Internet Identity
Chances are you won’t waltz up to some stranger and ask her to handle your finances. You probably won’t cold call a podiatrist and ask him to take a look at some weird thing that’s growing on your toe. Chances are you won’t open the phone book, close your eyes, and pick a lawyer by chance.
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Video Marketing
Tired of people NOT finding you online? Ever wonder why the dental practice down the street seems to have its parking lot full when your patient schedule has room for 50% more patients? Still think that Yellow Pages, weekly ads in the local paper, or even "word of mouth" advertising will work for you the way you've done it for the past 10 years?
Read more on Video Marketing – How To Use Video To Power Your Dental Practice…
Protect Your Online Reputation
What’s one thing to be said about negative comments online: A Dii Is Hard To Get Rid Of Once The Stink Has Sunk In
You’ve heard time and again that a strong Internet identity is key if you want to keep your dental practice healthy. Hope you’re not tired of hearing about it yet, cause here’s another installment. This one’s a doozy.
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Dental Practice Marketing
What is branding? Is it all about copyrighted logos and signature colors? Stationery and signage outside the office? What is on the walls inside the office and what brochures you hand out?
Read more on Dental Practice Marketing – Establish Your Brand Identity Through Video…
Dental Practice Marketing
Video is the go-to tool for the dental professional who wishes to establish an online identity and strong personal brand. And when you're thinking about your Dental Practice Marketing, video should be a hot tool for you.
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Video For Dentists
You know that video can be a powerful ally when marketing your dental practice, but video’s strength goes far beyond that. It can help your practice grow and create new income streams.
Read more on Dentists – Harness The Power Of Video To Profit Your Dental Practice…
Dental Practice Online Marketing
The Worldwide Economic Meltdown of 2008 – 2012 has taken its toll.
It seems every day you hear about more businesses that have gone under – Borders, Circuit City, and Blockbuster and Hollywood Video to name just a few.
Read more on Dental Practice Online Marketing – A Website Is Only Your First Line Of Defense…
Dental Professional
Extract that negative online profile and replace it with one you choose, one which YOU control.
That’s right! You’re in control of your own reputation, not the general public. YOU are the Dental Professional and this is now as much a part of your practice as drilling and filling. (People in theater often call it "getting butts in the seats" and let's face it: that's true for you too!)
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Dental Online Reputation
A huge percentage of the world’s population is online these days, and they’re freely expressing their opinions on sites like YouTube, Twitter, HealthGrades, and Yelp, to name just a few.
Read more on Dental Online Reputation – How Can Dentists Protect Their Assets?…
Online Reputation Management
If you’re lucky, you’ll never notice a downturn in your dental practice. If you’re lucky, you’ll never have a disgruntled patient who decides to badmouth you all over the Internet. If you’re lucky, you’ll always be fully booked with little room for new patients.
Read more on Dental Professionals – Are You Practicing Dental Online Reputation Management?…
So you wrote a few ill-advised comments on some obscure website. You figured no one would ever know because the site went belly-up a few years ago and now it’s just a distant memory. No one can get at those posts because all that data has turned into vapor.
Read more on Dental Professional Reputation – Don’t Become A Real-Life Horror Story…
It’s easy to get rid of things you’ve posted on your own website – you just click “delete” and it’s gone from your site or blog.
But what about all those comments you posted on epicurious.com, or MLB.com, or BBC.com? Who will remove those little nuggets so patients or competitors don’t get the chance to read them?
Read more on Dental Online Reputation Management – Opinions Can Come Back To Bite You…
